Phonolog or PhonoLog (full, older titles: Phono Log: The All-in-One Record Catalog and PhonoLog: The All-in-One Record Reporter) was a recorded music directory that listed artists, currently available albums, and songs, focusing on popular music. Each directory contained thousands of loose-leaf pages and listings. These large directories with their familiar yellow-gold pages were often located in record stores and libraries; they were used by store customers, library patrons, radio music directors, radio DJs, and anyone else who needed a comprehensive resource of recorded music.
PhonoLog filled a valuable reference niche by cross-referencing. For example: a record store clerk was able to help a customer looking for a particular song by searching the "Title" section for the song name, where the album title and artist were listed. Similarly, a customer looking for an album who could not remember the singer could easily be assisted. If the album was stocked in the store, it could easily be retrieved and sold. If not, the label information provided the store enough information to order either through their corporate system, through their preferred one-stop supplier, or even directly from the label. The latter was especially valuable for smaller indie labels with fanatic, nationwide fan bases in the 1980s and beyond, such as Dischord, SubPop, Lookout, Twin/Tone, and others that would not otherwise have had the means to market to such a diverse number of stores.
New releases traditionally arrived to stores on Tuesdays. Assisting stores to generate sales, by 1996 PhonoLog updates were accompanied by a "StreetDates" one-sheet publication highlighting the next 2 weeks of anticipated and under-the-radar releases, with short reviews and space for the store to stamp their logo/info.
Material Type: Updating loose-leaf
Document Type: Continually Updated Resource
All Authors / Contributors: Trade Service Publications, Inc.
OCLC Number: 423889900
Notes: Mounted on metal desk rack.
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